YMU Group – US Music, Head of Advertising and marketing & Streaming (US)

YMU Group is a number one administration {and professional} providers firm based mostly out of the UK and US. Our mission is to deliver added success to everybody who offers with us – each expertise and business purchasers.  We purpose to create the circumstances the place proficient individuals can construct their fame, affect and success.

We work courageously and persistently with elite expertise and purchasers who characterize the most effective within the business. We offer a portfolio of providers to a variety of execs consisting of leaders in leisure, movie, music, radio, tv and sport, together with athletes, authors, digital influencers, media rights holders, musicians, producers and TV personalities

We try to be the most effective firm to work for, and are always on the lookout for methods to enhance on each stage, from offering wonderful providers to our purchasers, to employees satisfaction, to range and inclusion, psychological well being and wellbeing

 Our core values:          

We’re consumer first: The Group’s total function and DNA is centred round serving our purchasers at first

We’re collaborative: We’re the various not the few. Purchasers can entry breadth and scale of our service

We’re curious: Our purchasers anticipate us to be progressive, revolutionary and knowledgeable.

We’re egoless: Workforce is on the core of every little thing that we do, and the power of the group is within the collective, not the person

We’re brave: We’re clear about who we’re even when that may be deemed as controversial

Job Function:                
  • Outline and lead the inventive advertising and marketing technique for purchasers within the US Music Division.
  • Work with artist administration groups to develop and execute advertising and marketing and gross sales methods
  • Direct a group of promoting managers to implement inventive advertising and marketing methods throughout our artist base, optimize division processes, and guarantee profitable marketing campaign creation and execution throughout all social platforms together with Instagram, Tik Tok, YouTube, Fb, Twitter, and so forth.
  • Handle and domesticate relationships with manufacturers, startups, apps and advertising and marketing businesses with the intention to deliver advertising and marketing alternatives to our purchasers.
  • Construct and keep relationships between the corporate and music digital service suppliers corresponding to Spotify, Apple Music, YouTube, Amazon, Deezer, Tidal, and Soundcloud and so forth. As well as, assist our purchasers and employees perceive the present streaming panorama and put together us for modifications within the close to future
Key Duties:
  • Develop and execute revolutionary advertising and marketing campaigns together with social media, web optimization, e mail/textual content, internet improvement, data-capture, and promoting to help in constructing consciousness and rising a fan base round an artist.Establish new alternatives for artists at DSPs and digital companions and assist to coordinate pitches and methods for pursuing these alternatives.
  • Handle and keep relationships with artists’ labels and coordinate total streaming and advertising and marketing methods.
  • Analyze streaming knowledge and advise firm concerning technique and alternatives.
  • Assist artists and employees to know the present panorama because it pertains to social platforms and DSPs and put together for modifications within the close to and distant future.
  • Coordinate all inside departmental efforts (inventive, digital advertising and marketing, gross sales, and so forth.) main as much as, and all through to make sure correct execution of total advertising and marketing plan to drive fan engagement campaigns and music consumption alternatives.
  • Oversee timelines of venture wants and key dates with all departments and coordinate the efforts to fulfill all deadlines.
  • Analyze outcomes of promoting efforts in addition to every other acceptable contextual market situations; determine key alternatives and talk these to the group
  • Successfully handle advertising and marketing and promoting budgets for assigned tasks
  • Oversee and coordinate the creation of instruments wanted for advertising and marketing, gross sales and promoting campaigns.
  • Symbolize the music division at advertising and marketing conferences.
  • Oversee digital/social platform relationships, guaranteeing that each one tasks are assembly or exceeding business efficiency requirements, rising methods are dispersed via employees.
  • Safe strategic advertising and marketing placements and alternatives with exterior companions to widen the publicity for the artist and/or launch.
About you:
  • 5+ years skilled expertise in digital advertising and marketing together with relationships with key DSPs, manufacturers/businesses, and social platforms.
  • Expertise creating and supporting built-in digital advertising and marketing, social media campaigns, and engagement occasions in addition to growing full cycle reveal-tolaunch and post-launch methods for artists.
  • Urge for food for all issues advertising and marketing, digital, and social together with growing revolutionary campaigns, leveraging the latest tech throughout platforms, and a need to determine alternatives for strategic consumer involvement.
  • Understanding of consumer technique and talent to jot down strategic advertising and marketing briefs and persuasive POVs to develop participating campaigns.
  • Element oriented. This place requires somebody who can construct plans and displays.
  • Expertise main a group and dealing with inside and exterior stakeholders in any respect ranges of administration, in addition to third get together businesses and content material companions.
  • A proactive mindset, sturdy work ethic, and talent to collaborate successfully with cross-functional group leads
What we Supply

We provide all kinds of advantages together with:

  • Colleagues Incentive Scheme
  • Personal healthcare
  • Life insurance coverage 2 x Wage
  • 401ok after 12 months of service
  • Limitless vacation
  • Entry to versatile working situations
Equal alternatives:

YM&U Group is an equal alternative employer. All certified candidates will obtain consideration with out regard to protected range traits corresponding to race/ethnicity, faith, intercourse, sexual orientation, gender id, nationwide origin, incapacity or veteran standing. All profitable job functions are topic to referencing and background checks.

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