Vivida’s Senior Ecommerce & Digital Advertising and marketing Supervisor will drive, personal and function all issues E-commerce & Digital Advertising and marketing within the Vivida Life-style world. We’re searching for a pacesetter to embrace being the ‘nucleus’ – anyone who will act and assume like a common supervisor for this division.
This position will likely be integral in commercialising the Vivida Life-style model by accelerating ecommerce progress all whereas staying aligned & true to our model values & deeper function. This position marries inventive with business, curating our model story to have interaction, to extend site visitors & to extend gross sales for the long-term improvement of the enterprise.
The perfect candidate is extremely motivated and able to thriving in a growth-focused, start-up type atmosphere. You’re a self-starter that’ll take initiative to strategise, plan, analysis and mannequin, however most significantly you’ll additionally embrace rolling up your sleeves and making issues occur your self. Over time, you’ll spearhead constructing and growing Vivida’s world class staff of digital marketeers.
· It is a distant place. Our present administration staff works remotely from the south of UK and Oregon (USA).
WHAT YOU’LL DO:
Management & Technique:
Drive campaigns to proactively generate consciousness, progress, conversions and retention
Outline, form, and implement a longer-term advertising and marketing & ecommerce technique to exceed firm targets and proactively search alternatives to drive incremental progress, when it comes to gross sales and likewise fulfilling the deeper model mission.
Drive client insights & analytics. Spearhead the sharing of those learnings with the remainder of the enterprise, to offer a transparent image of our buyer. Accountable for knowledge and evidence-based actions to scale long-term progress and guarantee profitability. Champion our enterprise to take inspiration from our function and from our buyer’s drivers and obstacles, not backwards from gimmicks and fads.
Analysis and analyse market tendencies, demographics, pricing methods, competitor merchandise, and different related data to kind advertising and marketing methods.
Collaborate and affect cross-functionally with all departments to make sure cohesion.
· Accountable for internet gross sales and business targets
· Be the Vivida ecommerce professional and nucleus
· Set visions and clear roadmaps on the right way to obtain enterprise targets & KPIS
· Present strategic insights and proposals to extend web site efficiency, conversion charges, gross sales, and buyer expertise.
· Present weekly reviews for staff with holistic summaries of efficiency and takeaways contemplating all machine sorts, advertising and marketing applications, merchandising methods, and promotions
· Present quarterly deep-dive evaluation of the ecommerce enterprise & set up KPIs
· Constantly assessment product web page & gross sales efficiency, remodeling content material and promotional plans as required to drive gross sales and engagement, figuring out one of the best ways to current options and advantages to end-users
· Guarantee acceptable visible merchandising of the web site, contemplating UX, in addition to the upkeep of sold-out & pre-order merchandise
· Chargeable for CRM methods focussing on engagement & retention
· Determine key applied sciences & areas for enchancment for the shopper journey, UX & conversion funnel to refine buyer acquisition and retention
· Troubleshoot points as and when they could come up throughout all ecommerce channels
· Handle segmentation of buyer knowledge
· Be in control of the Dropbox organisation of all Ecommerce belongings & content material (eg. picture & video)
· Drive market and client analysis to find out greatest expertise roadmap
Duties : Digital Advertising and marketing:
· Constantly optimise technique throughout current and new digital / efficiency advertising and marketing channels (paid social, paid search, e-mail, affiliate, internet and cellular)
· Activate greatest practices in digital advertising and marketing throughout capabilities: search engine marketing/SEM, Efficiency Advertising and marketing, Paid Social/Media, natural Social, knowledge/analytics/instruments, internet and cellular UX, touchdown web page and conversion optimisation, and many others
· Optimise full-funnel buyer journey and leverage knowledge to unlock progress alternatives
· Clearly talk outcomes towards targets to staff
· Handle acquisition methods to draw high quality site visitors and publicity for our web site, managing the advertising and marketing budgets to make sure environment friendly ROAS
· Frequently analyse ROIs, KPIs and metrics throughout digital advertising and marketing channels and platforms, retaining on high of seasonal updates. Reallocate budgets and media combine primarily based on outcomes, share insights and prioritise workflow
· Assessment alternatives for digital promoting initiatives and affiliate companions
· Approve and oversee the inventive improvement of promotional supplies, web site content material, ads, and different marketing-related tasks
THE IDEAL CANDIDATE:
· Understanding of the Vivida Life-style soul & magic – appreciation for the values & function, understanding & appreciation for what makes us greater than a model.
· 7+ years working in E-commerce / Digital Advertising and marketing / Technique with intensive data & expertise acquired in Shopify, search engine marketing, PPC, Google Analytics, reporting & insights, retailer administration, internet improvement administration
· Expertise in mentoring & constructing out groups, and a monitor report of driving on-line progress for a vogue, life-style, sportswear or premium client items model
· Expertise with and robust command of a DTC ecommerce atmosphere
· Organised, versatile, and hands-on mentality; expert at assessing priorities primarily based on influence, degree of effort, and bandwidth
· Excels at crucial considering and efficient choice making; balances long-term targets with short-term wants
· Extremely analytical and knowledge pushed; motivated by progress alternatives
· Assumes possession, drives outcomes and innovation; anticipates and overcomes challenges
· Nice steadiness between gross sales & analytics / artwork & inventive.
· Entrepreneurial mindset with expertise in working in a small staff, snug with distant working. Self-starter who additionally excels in self motivating environments.
· A inventive drawback solver who proactively identifies roadblocks, demonstrates initiative, is conscientious and gives full follow-through on all areas of duty
· Glorious interpersonal and communication expertise – sturdy behavior of listening, motivating & praising/uplifting folks. Like flowers, in case you flourish them, they flourish.
· Enjoys working in a extremely collaborative ‘greatest concept wins’ atmosphere to execute while additionally juggling a number of priorities.
· Sturdy knowledge interpretation & communications expertise; confirmed potential to summarise and current advanced findings clearly and concisely.
· Conscious that our future success is simply as depending on what ‘alternatives’ we’re going to say no to (distractions) as what we’re going to say sure to.
· Has a powerful visible design accumen
· Energetic/swimwear/attire/sustainable vogue business publicity, start-up expertise, distant work expertise, a superb sense of humour…
· Ardour for watersports, empowerment, wellness, life-style, nature, the good outside, the animal kingdom, sustainability.
WHY YOU’LL LOVE WORKING AT VIVIDA:
· Flexibility of distant work so you possibly can have a piece/life steadiness
· Take pleasure in being a part of a undertaking that’s actually out to make good issues occur on the earth
· No micro-managing right here. After we rent you, we belief your experience and expertise – we consider in you and help you in attaining your targets with full possession & accountability
· We help our worker’s wellbeing and need every individual to be their greatest selves once they come to work every day – tell us what meaning for you. Want a day bike experience or surf session to really feel rejuvenated and motivated – go for it!
· As the corporate grows, so too will your alternatives – the sky is the restrict! A spot to really forge your personal path and be an integral a part of Vivida’s thrilling journey forward
Aggressive wage + thrilling alternative to earn Bizarre Shares.
The Vivida Life-style exists to encourage & empower each other to unlock our full potentials & dwell our greatest & healthiest lives doing what we love. Vivida Life-style was initially created as a purely passion-driven undertaking, serving as a reminder & day by day inspiration to dwell life to the fullest – at all times striving to search out connection to & appreciation for the pure wonders that encompass us. Our identify, derived from ‘Viva la Vida’, is the idea of our philosophy in all that we do, help, & create. Our sportswear & gear is constructed to boost your adventures, with travel-friendly, eco-conscious & built-for-you high quality & type.
From humble beginnings of storage storage, our founder & his mum personally packaging & posting each order, to now being on monitor for £1.6M annual income, Vivida has come extremely far. Vivida is now not only a imaginative and prescient. It’s a actuality with a momentum of its personal. It’s not a narrative, a method, or a picture with a manufactured message or function. Vivida is actual. Those that realize it, really feel it, & preserve coming again for extra. Simply as manufacturers earlier than us have pioneered new approaches to rising markets & tendencies, so too will Vivida, at this good intersection of client consciousness, a deep want for authenticity, sustainability, wellbeing & happiness… as a way of life.
To take our Vivida story to the subsequent degree, we’re not trying to rent sensible folks after which inform them what to do; we’re trying to rent sensible folks, so that they inform us what to do.
Above & past your skillset & monitor historical past, what issues most to us is your character & your angle. We’re a household devoted to constructing the very best office tradition attainable. In case you share our imaginative and prescient of positively impacting the world, Vivida Life-style might be the dream place for you…