LinkedIn Profile Greatest Practices for Discovering Digital Advertising Jobs

Digital advertising and marketing professionals are a sizzling commodity. In actual fact, a latest research by LinkedIn reveals that digital advertising and marketing is among the prime 10 most in-demand jobs worldwide.

I made a decision to dig a bit deeper and, utilizing LinkedIn Gross sales Navigator, discovered that there’s outsized demand for digital advertising and marketing and particularly web optimization specialists as in comparison with different potential digital advertising and marketing hires.

In case you are seeking a brand new digital advertising and marketing position, it’s a vendor’s market.

That’s, supplied that you simply place your self on LinkedIn as a extremely expert digital advertising and marketing skilled who is a superb match for the roles you search.

Whereas there are many locations other than LinkedIn that you simply may apply for a job or be recruited (together with firm job boards, classifieds, and different job itemizing websites), practically each recruiter or hiring supervisor will try your LinkedIn profile sooner or later throughout the hiring course of.


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LinkedIn is one of the best place to focus on your accomplishments, experiences, and private model.

It’s an effective way to construct enterprise, too. I’ve generated extra inbound emails for each potential roles and consulting alternatives than I’ve obtained via my private web site.

Optimizing your LinkedIn profile takes extra than simply importing your resume and including a number of accomplishments, although. It requires correct thought when it comes to the way you construction your profile and the usage of the proper instruments and key phrases to optimize your profile.

You might want to show to the potential employer that you’re a good match and stand out from the 1000’s of different digital marketer profiles.

On this column, you’ll discover suggestions and greatest practices for optimizing your LinkedIn profile that will help you land that digital advertising and marketing interview and new position you’re after.

Profile and Background Images

Keep in mind that your LinkedIn profile represents you as knowledgeable. Use a impartial profile image with a plain background. The image ought to solely embrace you; depart your vital different or associates out of the shot.


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The background (the picture you possibly can put on the very prime of your profile) image ought to be one thing associated to your trade or hobbies. Use this area to focus on what you might be keen about.

If in case you have spoken at a convention, you might use an image of you talking. Or, strive a screenshot of one thing associated to your position.

After your title and movie, the headline is the subsequent most noticeable factor in your LinkedIn profile.

Use it to seize consideration and spotlight your expertise with a well-crafted sentence or a few phrases.

For instance, a strong digital marketer’s headline might be: “Digital marketer with 5+ years of expertise constructing paid & natural methods via web optimization, SEM, and Electronic mail Advertising.”

Spotlight results-based specifics, the place attainable, equivalent to: “Led a crew of eight digital entrepreneurs to enhance retention by 25% yearly.”

Customise your LinkedIn headline primarily based on the kinds of roles you’re in search of and your related expertise.

Make it yours and don’t be spammy. The headline maxes out at 220 characters and it is best to use all of them.

Full Your Profile

Ever see that progress report that LinkedIn makes use of to encourage you to fill out extra of your profile? LinkedIn offers full profiles extra visibility than incomplete ones, so this can be a step you don’t need to miss.

Fill out all sections in your profile, together with:

  • Identify.
  • Location.
  • Trade.
  • Contact Info.
  • Expertise and Endorsements.
  • Present Jobs.
  • Experiences.
  • Accomplishments.
  • Pursuits.

Embrace One thing for Your Present Job – Do Not Depart This Subject Clean

One of many crucial parameters within the LinkedIn search algorithm is your present job place. Due to this fact, don’t depart this subject empty.

Even in case you are unemployed, add one thing that you’re presently engaged on equivalent to a volunteer position serving to somebody with digital advertising and marketing.

Bear in mind that your present job can also be the default headline when you haven’t created one.


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In the event you’re actually caught and greedy at what to place as your present place, add an entry for what you might be searching for, eg.: “Looking for alternative within the digital advertising and marketing subject.”

Add your work expertise precisely in order that recruiters have a whole image of your profession timeline.

Don’t really feel the necessity to listing actual months, as many occasions simply the years will suffice. You additionally don’t have to put each job you might have ever achieved, particularly if they aren’t related to what you hope to do sooner or later.

Select the Proper Key phrases

Your LinkedIn profile is searchable, so make it possible for the phrases recruiters typically use to seek for professionals like you might be in your LinkedIn abstract web page.

Instance: For digital advertising and marketing jobs, embrace key phrases equivalent to “Digital Marketer,” “web optimization,” and so on.

It’s also possible to edit your profile image title and banner title to the key phrase, thereby enhancing the probabilities of getting searched to your profile.


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Cleverly use the particular key phrases you need into the Abstract, About, and Description web page to optimize for search.

Don’t overdo it, as hiring managers and recruiters will probably be turned off by spammy profiles. Use your major key phrases and solely add synonyms when they’re acceptable.

Showcase Your Expertise, Accomplishments & Work Expertise

One of many nicest options of LinkedIn is you can showcase hyperlinks, media, articles to your work straight within the About part.

If in case you have been featured in {a magazine} or video, you possibly can spotlight this. You’ll be able to share hyperlinks to your works and accomplished initiatives, too. A great portfolio of accomplished works/initiatives helps recruiters perceive your distinctive expertise and expertise.

Make sure to listing your previous accomplishments whereas showcasing your expertise. Quantify the expansion or financial savings achieved, simply as you’ll in your resume.

For instance, when you helped an organization enhance gross sales with web optimization, you might share that, “web optimization for improved the visibility of their merchandise on Google, leading to a 15% improve in gross sales.”


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Add Certifications, Licenses, Experiences

LinkedIn is a singular platform the place you cannot solely listing your {qualifications}, certifications, and licenses however inform the story of your studying and experiences, as nicely.

Be sure your descriptions embrace the experiences you had whereas engaged on initiatives and certifications.

Add your whole digital advertising and marketing expertise all through your Expertise descriptions. There are many trade certifications from device suppliers that you simply may need to attain to indicate your expertise with these instruments.

Google has a handful of certifications, too, which look nice in your LinkedIn and are worthwhile merely for the information you’ll acquire whereas finding out for the checks.

Posting on LinkedIn

Aside from the above greatest practices for optimizing your LinkedIn profile, you’ll need to commonly put up updates associated to digital advertising and marketing to extend your visibility on the community.

Attempt sharing your perspective on a venture you’ve executed, a abstract on new developments in on-line advertising and marketing, or opinions you might have about digital advertising and marketing information and occasions.


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In the event you aren’t able to put up simply but, you possibly can start by commenting on posts by trade leaders, associates, and colleagues.

Common exercise on LinkedIn helps your profile to remain seen in your community and may also enable you with greater visibility in LinkedIn’s outcomes.

Some Don’ts

Trade buzzwords: Make sure that you put up issues related to your profile, experiences, qualification, and pursuits. Don’t unnecessarily use trade buzzwords or jargon that isn’t simply understood.

Ignoring connection requests.  I personally settle for each connection request. LinkedIn is a social community and a bigger community will solely assist your attain. You’ll be able to at all times delete connections in the event that they spam you, however for my part the upside is at all times larger.

I’ve met fascinating individuals via connections on LinkedIn that I might not have in any other case accepted had this not been my rule.

Copy/Pasting Your Resume: Create a compelling story about your experience, skillset, and expertise. Copy/pasting your resume with emphasis in your earlier jobs and roles won’t entice recruiters or win HR managers’ curiosity.


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In case you are a advertising and marketing professional with experience in digital advertising and marketing, ensure that your profile is constructed across the similar and concisely shares ample data to the reader.

Embellishing Your Profile: Your skilled status should be taken severely, and one ought to solely point out verifiable details and correct particulars.

The Backside Line

Each LinkedIn profile may be optimized!

Take note of the small print and be considerate about what recruiters and the businesses you need to work with are searching for of their digital advertising and marketing hires.

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