Funding awarded to Shropshire market cities to assist entice guests

£167,000 has been awarded to market cities throughout Shropshire to assist them entice and encourage guests, following the easing of lockdown measures.

Excessive Road in Shrewsbury

£117,000 has been break up between seven cities which have been impacted by each coronavirus and by flooding earlier within the yr, with Shrewsbury, Ludlow, Bridgnorth, Oswestry, Market Drayton, Whitchurch and Shifnal receiving funding of various quantities to help marketing-led initiatives and tasks.

And an extra £50,000 of funding has been break up between Shropshire’s smaller market cities, following an open competitors, by which grants of as much as £5,000 had been obtainable.

Funding has now been awarded to Bishop’s Fort, Ellesmere, A lot Wenlock, Church Stretton, Cleobury Mortimer, Clun, Broseley, Wem and Craven Arms.

Tasks vary from actions to enhance the customer expertise and the presentation of city centres, to on-line social media campaigns designed to boost consciousness of what particular person cities have to supply.

Lezley Picton, Shropshire Council’s Cupboard member for tradition, leisure, waste and communications, mentioned:

We all know all too nicely the devastating impression that flooding and coronavirus have had on market cities. Now, as lockdown measures are eased and guests begin to return to our city centres, I’m actually happy that we are able to make this funding obtainable to  our market cities to assist them entice guests, consistent with the most recent social distancing steerage.”

The cash has been made obtainable by means of the Marches LEP’s Marches Funding Fund and can be utilized to help revolutionary tasks that can entice guests and drive confidence and footfall.

Tasks on which the cash shall be spent embrace:


Will use its grant funding to help the Shrewsbury’s Open marketing campaign. This extremely visible marketing campaign has a enjoyable and vibrant id to create a pageant environment across the city and on the primary web site. The city is dressed with banners, flags and signage with posters offered for companies to indicate their help. Enhancements to the general public realm have been made on Victoria Quay, and welcome indicators put up at Wyle Cop.


Funding shall be used to boost the looks of Oswestry by means of cleansing of main pedestrian areas and pavements within the city centre, portray of avenue furnishings, enhancements to lighting and seating areas, plus updating and changing the city maps. New Oswestry city map leaflets and higher promotion of the city utilizing social media will assist to extend native footfall and encourage guests from a bigger catchment.


The city will develop its profitable Love Ludlow model to achieve extra guests, improve footfall and encourage guests to remain longer within the space. It should create a digital advertising and marketing technique to advertise what Ludlow has to supply and use journey bloggers to go to and write about their experiences in Ludlow.


Bridgnorth is seeking to make investments substantial funds in enhancing the city’s avenue scene together with a deep clear and alternative of avenue furnishings. It should improve its central inexperienced areas which can be linked to main customer sights similar to Severn Valley Railway and the River Severn. A co-ordinated advertising and marketing marketing campaign will increase consciousness, encourage guests and promote occasions within the run as much as Christmas.


Shifnal City Council is actively creating a digital technique to enhance its social media visibility and promote its resort and hospitality sector, leisure and retail services and different native companies.

Market Drayton

The city proposes a pedestrianised space on Cheshire Road to create a pavement-style tradition that can entice guests and improve dwell time within the city centre. It hopes this may present the chance to run additional market and avenue occasions.


“Love The place You Reside #ShopWhitchurch” shall be a branded social media marketing campaign, with cash off voucher provides designed to convey native folks again into the city Whitchurch City Council will work with companies to help the digital marketing campaign to extend footfall and retail leisure spend.


Ellesmere is commissioning an illustrated map highlighting heritage buildings, areas of curiosity and city services, to be situated at varied factors round city.

Bishop’s Fort

A extremely imaginative Elephant Artwork Path across the city and surrounding space is central to Bishop’s Fort’s challenge. It should improve the customer expertise, have interaction with extra guests and convey in additional folks to the city and countryside by means of elevated advertising and marketing and promotions.

A lot Wenlock

A brand new video shall be produced displaying the complete A lot Wenlock customer provide. This shall be utilized in an intensive social media marketing campaign. Funds can even be used for improved tourism signage on precept method roads, and on coaching and training for small companies.

Church Stretton

Church Stretton’s funding will create advertising and marketing belongings, together with a video to showcase the city’s customer provide, retail and hospitality venues. It should additionally assist to create a brand new picnic space and wayfinding fingerpost signage across the city.

Cleobury Mortimer

The event of the city’s Wells space right into a heritage challenge and customer attraction will improve the issues to see in Cleobury Mortimer, improve footfall and dwell time and generate spend in cafes and outlets.


Wem has proposed a big scale initiative to decorate its excessive avenue with a view to enhance the presentation and improve the customer expertise. This shall be supported by a advertising and marketing marketing campaign to encourage folks to make use of the city centre extra.


The main focus in Clun shall be in town’s produce market, which can obtain services upgrades, enhancements to the automobile parking and exterior areas, stall rental holidays and elevated advertising and marketing. The intention is to extend native buying from native residents and guests.

Craven Arms

Craven Arms City Council is aiming to instil confidence within the city centre, encourage footfall, enhance entry and supply a COVID-19-secure atmosphere for native folks and guests. Initiatives embrace outside native produce markets throughout October and November, partnership occasions with Craven Arms Youth Discussion board, festive occasions and Christmas lights, and joint admissions provides with third occasion sights similar to Stokesay Fort and Shropshire Hills Discovery Centre.


A revitalisation of the excessive avenue is on the coronary heart of Broseley’s initiative, together with improved avenue furnishings, tourism data boards and footpath enhancements.

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