Director of Digital Advertising and marketing and eCommerce

Women on the Run Worldwide is a nationwide nonprofit group devoted to making a world the place each woman is aware of and prompts her limitless potential and is free to boldly pursue her desires. We encourage women to be joyful, wholesome and assured utilizing a enjoyable, experience-based curriculum which creatively integrates operating. Women on the Run Worldwide is the mother or father group to councils that serve 200,000+ women a 12 months and interact 100,000 volunteers in all 50 states.

Women on the Run believes that each one women and communities ought to have entry to our applications. We attempt to get rid of obstacles to participation, to proceed creating programming that engages all communities, to be intentional about employees and volunteer variety and to advertise a tradition of inclusion throughout the group.

Reporting on to the Chief Engagement Officer and per the mission of Women on the Run Worldwide, the Director of Digital Advertising and marketing and eCommerce will oversee the event, execution, and evolution of the group’s digital advertising technique and eCommerce efforts to drive viewers and customer development and engagement throughout social, e mail and internet properties. They are going to have confirmed expertise in creating methods that develop and diversify viewers, drive merchandise gross sales, and strengthen stakeholder engagement.

Digital advertising technique and management
• Make the most of management, digital advertising and eCommerce experience to oversee a staff of two (2) professionals. Help a tradition of teamwork, studying, innovation, inclusion and accountability. Coach and encourage direct reviews to attain skilled developmental objectives.
• Develop a complete digital advertising plan that defines priorities, key actions, and targets to assist organization-wide objectives. Lead staff to make sure profitable implementation and execution of the strategic plan to strengthen viewers acquisition and conversion methods throughout all channels.
• Work instantly with the Director of Advertising and marketing and Model Technique to develop and measure advertising initiatives, promotions, and campaigns, adjusting ways as wanted to achieve targets and targets.
• Work in shut collaboration with fellow members of the Engagement staff together with communications, graphic design, mission administration and growth to convey strategic advertising campaigns to fruition.
• Work intently with the Advertising and marketing Undertaking Supervisor to make sure mission timelines are outlined and schedules are met.
• Management budgets and allocate sources amongst tasks.
Digital advertising
• Supervise the Digital Advertising and marketing Supervisor in each day duties together with the creation and execution of promoting campaigns and updating digital properties.
• Create an built-in digital analytics framework, with the aim of offering visibility into the client journey and consolidation of analytic platforms. Work intently with the Digital Advertising and marketing Supervisor to investigate efficiency of digital advertising properties and establish areas of optimization, creating each strategic and tactical suggestions, together with website positioning.
• Work intently with the Advertising and marketing Communication Supervisor in creating and analyzing e mail advertising metrics and viewers segmentation.
• Work alongside the Director of Know-how, Director of Advertising and marketing & Model Technique and internet distributors on the event of recent and enhanced Women on the Run on-line platforms together with each the nationwide and native council web sites. Oversee updates to on-line platforms.
• Develop and handle advertising automation campaigns from idea to execution.
• Make the most of Google Analytics and social media analytics to evaluate ROI of on-line channels to tell future technique and drive will increase in channel KPIs.
• Handle group’s AdWords account and campaigns.
eCommerce and merchandise
• Supervise the Merchandise Supervisor on the execution of the Merchandise technique to fulfill income objectives and broaden model consciousness. Merchandise contains however will not be restricted to: attire and specialty merchandise bought through the Women on the Run branded on-line retailer, Women on the Run 5K merchandise program, inside attire and specialty product bulk orders, curriculum and program supplies, and medals.
• Lead on-line store web site replace mission, working intently with distributors to optimize the ecommerce buyer expertise on the positioning and the end-to-end ordering course of.
• Develop the eCommerce technique throughout on-line store, social media, and digital advertising.
• Work collaboratively and cross-functionally with Advertising and marketing, Programming, Know-how and 3PL companions to make sure constant messaging and exemplary execution of eCommerce enterprise initiatives and advertising campaigns throughout all client touchpoints.
• Handle on-line store, working intently with Finance division and third social gathering success vendor to make sure product updates are captured. Create efficiency metrics to measure success and conduct evaluation to find out effectiveness, implementing change the place wanted based mostly on the info.
• Nurture and assist a caring, results-oriented tradition that embraces private accountability, efficiency, and high quality.
• Exemplify the Women on the Run core values with others to advance the group’s mission.
• Develop constructive and productive relationships with council administrators, volunteers, board members, group members and employees.
• Every other duties deemed vital by the Chief Engagement Officer.

• 5+ years digital advertising and eCommerce expertise in a fast-paced, goal-driven setting.
• Bachelor’s diploma in a related subject or equal years of expertise.
• Robust administration expertise, with confirmed capability to set clear expectations, and supply teaching, motivation, recognition, and accountability.
• Confirmed success at creating digital advertising ways pushed by analytics to attain particular and measurable objectives.
• Experience in Google Analytics, Google AdWords and enterprise intelligence instruments.
• Demonstrable expertise main advertising automation campaigns.
• Thorough understanding of eCommerce advertising, together with SEO, key phrase bidding and on-line monitoring techniques.
• Extremely organized and proactive, with the power to take initiative and handle a number of duties and tasks at a time and ship inside deadlines.
• Stable understanding of related KPIs together with the instruments wanted to measure and analyze marketing campaign efficiency. Robust analytical expertise are important.
• Dedication to maximizing alternatives for entry, variety, and inclusion inside the digital advertising setting.
• Enthusiasm mixed with a real dedication to and fervour for the mission of Women on the Run.

Compensation and advantages:
This place is providing a wage of $70,000 – $75,000 yearly, relying on expertise. As well as, Women on the Run Worldwide affords a beneficiant PTO plan, a advantages bundle together with company-subsidized medical and dental, imaginative and prescient protection, life insurance coverage, and paid medical go away and a 401okay plan with employer match. Whereas residence in Charlotte or the encircling areas is most well-liked, we will even think about distant work alternatives for candidates from different cities and states.

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