Digital Content material Specialist – Pedestrian TV

Cargo Crew
Digital Content material Specialist

  • 12 Month Contract
  • Bundoora, VIC



Cargo Crew’s mission is to ethically and sustainably, construct manufacturers by means of the design, manufacture and provide of a variety of high quality trendy uniforms that purchasers and their workers wish to put on.

This Australian uniform enterprise isn’t your common enterprise. With an enviable model aesthetic, distinctive level of distinction available in the market, a powerful digital presence, superb testimonials and big worldwide market development – this fashion-led model is a marketer’s dream. Filled with alternative and backed by a gifted, good staff of individuals which might be obsessed with buyer expertise, model and sustainable development. 



Cargo Crew is an brisk and inspirational office the place no day is similar.  A inventive & nurturing tradition, we love coming to work, discovering options and going above and past. 

A big superbly designed workplace area, free parking, business kitchen onsite and a double head La Marzocco espresso machine (don’t fear we’ve acquired barista coaching) our area displays our enterprise with loads of room for development.  

We worth innovation, moral behaviour, ardour, openness, means to execute and perseverance. We work with individuals who embrace these identical values – this contains workers, purchasers and provide companions. 

At Cargo Crew, we satisfaction ourselves on high quality and doing issues for a greater final result, by no means as a result of it’s quicker, cheaper or simpler. Becoming a member of our crew you’ll really feel assured that you simply’re working for an genuine enterprise, that has a lot development in its future, you’ll be bursting to get began. 

The Position – Digital Content material Specialist

  • Digital content material administration & web site improvement 
  • Supporting digital marketing campaign execution & evaluation
  • E mail Advertising & Automation execution & checklist administration
  • Firm-wide Advertising Help


Key Tasks:


  • Every day digital content material administration. Analyse, develop and temporary new web site content material with our net staff utilizing Squidex.
  • Help the broader advertising and marketing staff in executing and implementing onsite net content material together with weekly campaigns, weblog administration in addition to basic graphic belongings and video content material.
  • Execute buyer journey campaigns and workflows based mostly on knowledge insights. Monitor enquiry and lead gen varieties on the web site with a give attention to checklist segmentation, focusing on and development.
  • Create robust copy that’s on model to the Cargo Crew language, that educates and engages the client.
  • Mission handle the manufacturing of top of the range and efficient on-line content material to assist a multi-channel content material communications technique.
  • Handle Company Shopper portals, making certain all product pricing and particulars are appropriate. Handle the product merchandising to make sure onsite content material helps a optimistic buyer journey and gross sales outcomes.
  • Firm-wide advertising and marketing assist – Be the go-to particular person for the broader staff to succeed in out to on a large scope of promoting enquiries. Know who handles what & how to make sure issues and activity requests are actioned successfully. 
  • Write and edit communications, together with emails, web site content material, company companion communications, in addition to numerous enterprise communication necessities.
  • Utilise learnings and knowledge from social insights, together with channel insights, viewers, pictures, click-throughs, influencers & traits to develop web site content material.
  • Knowledge integrity administration – Guarantee processes are arrange, examined and documented for all buyer and product knowledge feeds, sustaining system accuracy.
  • Handle merchandise & performance on Google procuring, Fb and Instagram procuring, Bing and so forth. Determine any traits or alternatives through analytics. 
  • Help our website positioning, SEM & Social media promoting the place required.


Normal Tasks:


  • Help marketing campaign exercise making certain the eye to element in all assist capabilities. For instance, an error on web site hyperlinks, a picture not retouched, a channel forgotten, or a consumer expertise that may very well be improved. 
  • Have a transparent understanding of marketing campaign targets, outcomes and outcomes and having the ability to determine gaps and alternatives to increase longevity throughout different channels within the enterprise. 
  • Keep a constant model look on-line working alongside our inventive staff and designer.
  • Help with images asset administration with our graphic designers. Guarantee recordsdata are managed & filed systematically.
  • Monitor & preserve web site content material & picture upkeep. Transient marketing campaign touchdown pages, discover & flag  inconsistencies, damaged journeys, incorrect hyperlinks, previous pictures and so forth. 
  • Digital marketing campaign execution & evaluation – Execute EDM campaigns and supporting web site extensive content material. Liase with key stakeholders to make sure correct and applicable content material & temporary graphic designers. Hyperlink, check & schedule EDM (utilizing Bronto). Report on outcomes & learnings.


Expertise & Ability Set

  • 5+ years advertising and marketing expertise, together with digital gross sales
  • 2+ years electronic mail advertising and marketing expertise
  • Can reveal a confirmed, outcomes pushed monitor file
  • Be progressive and fast to study
  • Expertise in writing copy for net, with a digital focus. Ecommerce product copywriting extremely fascinating.
  • Data of the right way to interpret Google Analytics knowledge
  • Expertise with Adobe and NetSuite is very fascinating
  • Be self-motivated and a staff participant
  • Technically minded – you don’t must be a coder, however a fundamental understanding of HTML, a willingness to study new techniques and skill to choose factor up shortly as you go might be an enormous assist
  • Robust consideration to element, time administration & communication expertise
  • Expertise inside an e-commerce enterprise, together with utilizing digital & social platforms
  • Publicity to utilizing personas and buyer journeys
  • Knowledge & analytics capabilities; expertise turning insights into motion
  • Wish to make a distinction in a fast-growing firm

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