PHILADELPHIA, March 2, 2021 /PRNewswire/ — Piano, the worldwide subscription commerce and buyer expertise platform, introduced right this moment it has joined forces with AT Web, a France-based chief in digital analytics and contextual information.
The mix of AT Web and Piano is an business milestone, representing the primary time a world-class digital analytics answer has been mixed with journey orchestration and personalised commerce with a view to remodel information into buyer experiences.
The businesses’ options are already serving because the spine of a whole bunch of main digital publishing and media manufacturers, together with British Broadcasting Company (BBC), Deutsche Telekom, NBC Sports activities, The Wall Avenue Journal and The Climate Firm (IBM). AT Web additionally providers shoppers in quite a lot of different sectors, together with retail, finance, authorities and transportation. Collectively, the mixed firm will measure and personalize over 145 billion internet pageviews month-to-month, in addition to serve experiences in native functions throughout cellular, tv, good speaker and different platforms.
“Traditionally, analytics and buyer journey instruments have operated individually, so an built-in Piano and AT Web providing presents an amazing alternative for all of our shoppers to boost their understanding of audiences and supply personalised experiences,” mentioned Trevor Kaufman, CEO of Piano. “Since our inception, Piano has been targeted on serving to the most important digital properties on the earth obtain transparency and agility, and AT Web’s capabilities will assist us additional speed up that mission.”
Based in 1996, AT Web empowers organizations to successfully measure and analyze how guests arrive on their digital platforms, in addition to their subsequent actions and behaviors. Prospects can then visualize this information in dashboards and reviews to be shared throughout the group, in addition to combine it with dozens of different digital advertising and marketing functions. Additional, information managed by AT Web helps organizations obtain and keep privateness compliance round rules akin to GDPR and CCPA. AT Web’s merchandise have been acknowledged worldwide as a frontrunner in digital analytics inside a number of Forrester Wave™ reviews.
“The merger of our two organizations is an thrilling chapter in our firm’s historical past and prominence within the digital analytics business,” mentioned Mathieu Llorens, CEO of AT Web. “This subsequent chapter with Piano will allow AT Web to take a position extra sources in and drive enlargement of our present merchandise, in addition to assist extra organizations leverage analytics values and segments to ship personalised buyer experiences.”
The becoming a member of of those two highly effective applied sciences is an business first because it empowers digital advertising and marketing, information and product groups to:
- seize high-quality, granular buyer behavioral information at large scale;
- mix occasion information with advert income, subscription transactions, content material evaluation and buyer profile (CDP) information; and
- use information to section clients and to visualise and orchestrate the client journey in real-time.
AT Web has greater than 200 workers—primarily situated in France and all through Europe—and can proceed to service shoppers independently, whereas leveraging Piano’s places of work in North America, Latin America, Asia-Pacific and Japan to develop their worldwide presence. Each organizations’ mixed income and 600+ workers shall be largely represented in Europe, with roughly 55% of income coming from European clients, in addition to persevering with their robust dedication to supporting European privateness regulation and information storage. Moreover, Mathieu Llorens, CEO of AT Web, will keep his management function whereas additionally changing into a big shareholder in Piano.
The transaction consists of each a money and an fairness change, with funding supplied by Updata Companions, Rittenhouse Ventures and Sixth Avenue Companions, and leads to Piano buying 100% of the shares of AT Web. GCA Advisors served because the unique monetary adviser to Piano on the transaction, whereas Pagemill Companions, a division of Duff & Phelps, served as unique monetary adviser to AT Web.
Piano’s prior M&A transactions embody Norway-based DMP Cxense (2019) and Ukraine-based electronic mail platform Newzmate (2017).
Piano allows the world’s largest media corporations and types to speed up their subscription, promoting, analytics and personalization initiatives with a view to have interaction, monetize and measure content material experiences. Piano works with main world organizations akin to CNBC, The Wall Avenue Journal, NBC Sports activities, Insider Inc., The Economist, Gannett, Le Parisien, TechCrunch, Penske Media, MIT Expertise Assessment, The Telegraph and greater than 300 different shoppers. In 2020, Piano was acknowledged as one of many fastest-growing, modern expertise corporations on the earth by Purple Herring, World Financial Discussion board and Deloitte and acquired Product of the Yr from the Enterprise Intelligence Group.
About AT Web
AT Web is a world-renowned participant and European chief in Digital Analytics. The corporate measures the digital viewers of greater than 20,000 websites and functions of main worldwide manufacturers, from all sectors of exercise. Its references embody Le Monde, the BBC, Société Générale, Le Bon Coin, Boulanger, FDJ and La Poste. Its Analytics Suite answer allows corporations to enhance their digital efficiency, keep viewers engagement and stimulate progress. With highly effective, versatile, and user-centric expertise, Analytics Suite is designed for all areas of the group: Product, Advertising, Information, and Administration. By the standard of the information delivered over the complete buyer journey, its customers can profit from strategic insights, unite groups, and simplify decision-making. Moral and eco-responsible by design, Analytics Suite delivers information that’s completely respectful of consumer privateness and absolutely compliant with the GDPR.
Brand – https://mma.prnewswire.com/media/691003/Piano_Logo.jpg