2020’s Advertising and marketing Expertise 12 months in Evaluation

2020 was not like some other 12 months, however that didn’t cease us from persevering with to drive innovation and roll out new in-platform options for our entrepreneurs and affiliate companions in PerformLEAP®. Actually, the shift in the direction of extra on-line client conduct introduced on by the worldwide pandemic, made increasing upon our present expertise for our purchasers extra vital than ever earlier than.

Only a snapshot in time: A glimpse of from the place across the globe our entrepreneurs and affiliate companions are logging into PerformLEAP!  With this type of broad, international use, we’re devoted to the efficiency and security of our platform.

What’s PerformLEAP®?

PerformLEAP is the powerhouse monitoring platform that our workforce in Bosnia developed particularly to satisfy the consumer necessities of our entrepreneurs and affiliate companions. The platform focuses and capabilities on AI and human optimizations, granular focusing on, and rules-based supply automation to extend day-to-day effectivity. Being constructed on superior AI algorithms allows PerformLEAP to study from consumer exercise and requests, whereas actively monitoring marketing campaign efficiency. PerformLEAP is filled with options that enable associates to automate their enterprise; our common function releases are largely pushed by direct requests from our affiliate companions to make sure the expertise we’re constructing is each useful and helpful. Even our business companions are singing PerformLEAP’s praises – learn extra about why the business consultants at mThink name PerformLEAP “the way forward for efficiency advertising and marketing platforms.”

PerformLEAP Prime Updates in 2020

Take a look at the platform updates we’ve rolled out this 12 months, together with new options, a revised customized dashboard, and extra under!

Advised Affords

Our first launch gave our affiliate companions easy accessibility to our community’s top-performing affords. This course of is virtually easy, providing our affiliate companions extra time to dedicate to worthwhile actions. As soon as associates sign up to PerformLEAP, they’ll discover a “Advised Affords” show, outlining affords with the best EPCs accessible on any given day. With this replace, affiliate companions are proven the highest affords that align with their distinctive visitors varieties. This function allows associates to rapidly discover the affords that greatest match their wants with out the headache of getting to seek for them.

Impression Monitoring

PerformLEAP’s Impression Monitoring permits affiliate companions to achieve full transparency into every step of the shopper journey, from advert impression to new consumer acquisition. As soon as the marketer has decided which attribution platform they plan to make the most of, associates can start passing impression information again to the marketer. This impression information is simply one other manner to supply our entrepreneurs and affiliate companions with essentially the most clear, granular information within the business. Study extra about how PerformLEAP’s Advised Affords and Impression Monitoring options can drive efficiencies for your corporation!

Vertical Degree Monitoring Pixels

Establishing correct monitoring pixels will be tough, so this previous 12 months Carry out[cb] prioritized streamlining the method to position monitoring pixels for our affiliate companions. Up to now, associates have needed to place particular person pixels on every supply they’re operating visitors to, which regularly led to tedious workflows and duplicate monitoring information. With PerformLEAP’s Vertical Degree Pixel, our affiliate companions can place monitoring pixels on a broader scale, reminiscent of a whole vertical versus every particular person supply.

Supply Group Degree Monitoring Pixels

So many entrepreneurs use right-pricing visitors primarily based on dayparting schedules, putting specs on location, and system focusing on. Due to this, affiliate companions needed to create in depth supply teams to make sure all time zones, geo-targets, and units have been lined. This course of additionally required a pixel be positioned on every supply, and for associates operating a number of affords at a time,  this course of turned time-consuming. With PerformLEAP’s Supply Group Degree Pixel, affiliate companions are capable of place only one pixel on a whole supply group. Because of this the pixel will robotically start monitoring any new supply added to the supply group, permitting associates to deal with optimizations and scaling. Learn extra about how one can make the most of these platform updates to streamline your pixel placements and supply monitoring now!

PerformPRIORITY

PerformPRIORITY, beforehand often called Multi-Degree Supply Precedence, was developed primarily based on the concept of automating companions’ supply prioritization with the straightforward click on of a button.  This function permits associates to prioritize their affords and automate visitors round dayparting schedules, or as soon as a funds cap is reached. In doing so, associates can guarantee 100% of their visitors is being routed to their chosen supply teams with out having to pause to manually pause and reroute visitors. When utilizing PerformPRIORITY, an affiliate’s major supply group is known as their Precedence Supply Group. As soon as the cap has been reached for the Precedence Supply Group, that affiliate’s visitors shall be redirected to the Secondary Supply Group. This has confirmed to be extremely useful for our affiliate companions by automating their supply prioritization – in the end,  permitting them to maximise their attain and drive a better revenue. Study extra about how one can drive efficiencies to your supply prioritization with PerformPRIORITY!

Weighted Distribution and Simplified A/B Testing

Weighted Distribution supplies our associates with a brand new, extra granular strategy to management and customise their supply prioritization. With this new function, our affiliate companions can choose the precise share of visitors they need pushed to every supply inside a suggestion group. This function goes hand-in-hand with our PerformPRIORITY function talked about above. These two options enable our affiliate companions to keep up granular management over precisely how their visitors shall be break up between their major and secondary supply teams. Learn extra about how Weighted Distribution may help drive efficiencies and improve granular management over your campaigns in 2021.

Weighted Distribution additionally affords our affiliate companions an easier technique of A/B testing in just some steps. Inside PerformLEAP, our associates are capable of arrange a single marketing campaign hyperlink for all affords being examined, monitor the efficiency of the A/B take a look at utilizing that one hyperlink, after which analyze their outcomes to direct their visitors to the best performing supply. This function supplies our affiliate companions with an environment friendly strategy to accumulate and consider their marketing campaign information whereas saving time A/B testing their affords. Study extra about how one can make the most of Weighted Distribution’s simplified A/B testing now!

Supply Discovery Interface

How nice wouldn’t it be if, as an affiliate accomplice, you might obtain advisable affords primarily based on what you’re at present operating or the visitors you’ve got accessible? Effectively, this what-if is now a actuality with PerformLEAP’s new Supply Discovery Interface! This platform replace features a customized day by day reporting dashboard with new classes reminiscent of Trending Affords and Verticals, New and Noteworthy, Really helpful for You, Carry out[cb] Exclusives, and extra. Learn extra about how PerformLEAP’s new customized dashboard and these classes could make discovering new affords a breeze.

Fraud Prevention and Model Security

No efficiency advertising and marketing platform is full with out correct fraud prevention and compliance practices. This 12 months our tech workforce centered on including to our arsenal of safety for our entrepreneurs, guaranteeing their campaigns are always monitored and guarded.

PerformSHIELDTM

PerformSHIELD is Carry out[cb]’s proprietary anti-fraud expertise that protects entrepreneurs by using a customized suite of instruments to investigate visitors in real-time. In contrast to many within the business who solely make the most of a reactive method to fraud safety, PerformSHIELD applies a uniquely proactive method to fraud safety. This machine-learning expertise permits us to safeguard our entrepreneurs from suspicious exercise earlier than it even has the possibility to hurt their campaigns. PerformSHIELD additionally works as an extension of Carry out[cb]’s human compliance workforce to investigate 1000’s of knowledge factors every day, confirming legit visitors and ensuring all associates are assembly our entrepreneurs’ phrases and situations. Take a look at our Information for Efficiency Entrepreneurs on Advert Fraud and Compliance to make sure your model’s campaigns are secure.

What’s Subsequent?

2020 was a 12 months filled with updates and steady innovation to our proprietary monitoring platform, PerformLEAP, and we don’t have any intention of slowing down in 2021. Keep within the know by subscribing to our publication. If you happen to’re able to make the most of these platform updates, log in to your account, or apply to be a Carry out[cb]affiliate or marketer now!

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